LO1 Independent Media companies

 Advertise and Promotion and Market

The advert i will be talking about is the nike find your greatness advert. The main purpose of this campaign is to simply inspire and energize everyday athletes and people everywhere to celebrate their achievements, participate and enjoy the thrill of it. The audience was aimed at everyone as nike believed no matter who you are you can do it. The advert features an overweight boy called nathan sorrell, he was big into sports but hated running nut in the advert we see him running with a narrator in the back ground talking about finding greatness. The commercial debuted on July 27th and played in 25 countries, nikes spot was a hit, nike wanted to inspire people to work toward anygoal they might have in mind  and true to that theme both nathan and his mother achieved their weight loss goal.

Its one still shot with Nathan in the middle to direct all the focus on him and the only bit of writing we see is the classic nike tick with the slogan to the campaign find your greatness in the middle of the shot to shift focus onto it.

https://www.youtube.com/watch?v=YkNMulA1SEI

Inform

For this i am going to be talking about the water aid advert called claudia sings sunshine on a rainy day, this water aid advert reinforces charity advertisements conventions by including key information about the people and what they are going through, in this advert specifically we see a group of young teenage girl walking who looks less fortunate the the average person and she is walking miles to get water in a bucket in her dry climate.

There is no dialogue and its just claudia singing sunshine on a rainy day, this song is uplifting and happy as it reflects claudias emotions to her getting water, the clothes of all the people were kept bright and mellow aswell. By showing the importance of water the audience will feel guilty about taking it for granted and therefore donate.

The advert ends with a few facts about how many people cat get access to clean water and how much of a differnce just a small donation could make, and the end shot is claudia walking away and th water aid number comes on the screen so that thats the last thing the audience will remember and see.

https://www.youtube.com/watch?v=onC1sT7guwU

Educate

The advert i will talk about that educates is Think - Tales of the road which came out in 2008 and its an advert which informs people about crossing the road safely or facing the consequences if you do not. its a short animation showing a young boy about to cross the road and the narrator in the back saying the boy who didnt stop look and listen which was the main slogan for this advert, it shows him with crutches and bruises and sees we see his thoughts before he got hit playing football and enjoying himeself but when his ball went on the road and he decided to step out he got hit.

During the end of this advert we see the same scenario but this time they stop look and listen which is the key message of this advert to prevent road accidents and it shows them crossing the road safely.

https://www.youtube.com/watch?v=FrTIS9UgSKc

Entertain

The advert and and promotion im going to be talking about is the nike winner stays on advert, this was ment to promote the nike risk everything campaign, this campaign emphasizes the mantra of risk everything, taking every dangerous life or death chance to succeed and outshine your rivals. It was specifically made for the Fifa 2014 world cup and starring well known football players from national teams such as the likes of cristiano ronaldo. 

The campaign created by an ad agency weiden+kennedy emphasizes risk taking and what it takes to carry on a nations hope. The advert shows the players feeling the heat from the intense neck-to-neck competition. Nike released the three telivision adverts in the risk everything campaign across the united states, the united kingdom and other european countries.

One of nikes goals were to sponsor enough teams to give the brand a fair shot of gaining exposure in the final. It uses young teens to try and appeal to a more modern fan base so they can spread word of mouth, it features a normal looking football pitch and then a massive stadium, at the end of the video it features the famous nike logo but altered with the skull as this was the main logo for this specific campaign.

https://www.youtube.com/watch?v=eGUor824a74