LO1 Independent Media companies
Advertise and Promotion and Market The advert i will be talking about is the nike find your greatness advert. The main purpose of this campaign is to simply inspire and energize everyday athletes and people everywhere to celebrate their achievements, participate and enjoy the thrill of it. The audience was aimed at everyone as nike believed no matter who you are you can do it. The advert features an overweight boy called nathan sorrell, he was big into sports but hated running nut in the advert we see him running with a narrator in the back ground talking about finding greatness. The commercial debuted on July 27th and played in 25 countries, nikes spot was a hit, nike wanted to inspire people to work toward anygoal they might have in mind and true to that theme both nathan and his mother achieved their weight loss goal. Its one still shot with Nathan in the middle to direct all the focus on him and the only bit of writing we see is the classic nike tick with the slogan to t...